Carl Zeiss AG

The Carl Zeiss AG brand name was re-launched and all media and
means of communication were thereby put to the test.

Carl Zeiss AG

The designs had to be redefined in a set of rules and regulations in a
form of a CD manual. In the course of 1.5 years, advertising, stationery, logo applications and publications were declined and had to be adjusted
to the new design.

Carl Zeiss AG

Definition of business card

Carl Zeiss AG

Definition of brochure and advertisement

Carl Zeiss AG

Definition of brochure

Carl Zeiss AG

For all designers who have worked for Carl Zeiss, an online and a CD version of the manual was provided.