Grafikdesign & Werbung
Carl Zeiss AG
The Carl Zeiss AG brand name was re-launched and all media and means of communication were thereby put to the test.
The designs had to be redefined in a set of rules and regulations in a form of a CD manual. In the course of 1.5 years, advertising, stationery, logo applications and publications were declined and had to be adjusted to the new design.
Definition of business card
Definition of brochure and advertisement
Definition of brochure
For all designers who have worked for Carl Zeiss, an online and a CD version of the manual was provided.