Gesundheitszentrum Wetterau

Development of a Logo-System: After five clinics in the Wetterau region
merged, it was necessary develop and design a new Visual identity.
This is known as an umbrella brand. All clinics participating should be
a part of the “Gesundheitszentrum Wetterau” (GZW) but each clinic should
preserve its own identity.

Gesundheitszentrum Wetterau

The corporate design of the GZW is based on the balance of individuality and similarity. Due to the different colours of the brand image and the preservation of their clinic name, a new word-image brand was created that is both similar and individual, and therefore all contribute to the common umbrella brand GZW.

Gesundheitszentrum Wetterau

Design of a brochure system for all companies, emphasising the company colours.

Gesundheitszentrum Wetterau

The corporate design presents itself through all media. From letterhead through signage to vehicle livery, a consistent company image is created with identity-forming effects both internally and externally.

Gesundheitszentrum Wetterau

The homepage is the medium within the company communication system with the most difficult task, namely the provision of all basic information concerning the clinics. Here there is a requirement, in addition to the pervasive use of the corporate design, for a clear structure of the pages and easy access to information.

Gesundheitszentrum Wetterau

The optional services brochure: With a strong photographic component and a particularly high-quality appearance, this advertises the services which are reserved for private patients.

Gesundheitszentrum Wetterau

The journal: Four times a year, a journal is published with focal topics.
As an enclosure in magazines and as a free booklet in clinics and
referring practices, the journal of the GZW provides a useful addition to
the media mix.